Tourism & Marketing | Montana Department of Commerce

Department Of Commerce

The Marketing Bureau at the Montana Department of Commerce promotes Montana as a travel destination to potential domestic and international visitors. The marketing team develops and uses advertising and promotional campaigns to showcase Montana and influence a large target audience to choose Montana as their vacation destination. Strategic campaigns create awareness about Montana, generate an interest in visiting, and influence travel intention. Nationwide tourism trends, statistics from the Institute of Tourism and Recreation Research (ITRR) at the University of Montana, syndicated research, and the results of contracted research studies help determine a data-driven overall marketing strategy to reach target audiences and measure the success of marketing efforts to create demand for Montana as a premier global travel destination.

For important TAC Meetings, Public Hearings, and Virtual Workshops, please visit our page on Commerce Meetings and Events.

MEETINGS + EVENTS

Who we are:

A versatile yet cohesive team working to sustain and grow Montana’s economy.

Our vision:

Residents and visitors enjoying Montana at its best.

Our mission:

To preserve and promote the genuine character of Montana while partnering to achieve a sustainable economic future for all.

Our values:

Collaboration: We foster responsive, respectful, ongoing relationship as we lead in our areas of expertise.
Integrity: We do what we say and say what we do.
Accountability: We steward public resources wisely.
Sustainability: We support meaningful growth that can be sustained for generations.
Objectivity: We recognize and honor diverse needs across the state as we champion all of Montana.
Excellence and innovation: We are leaders in our field, offering best in class marketing and customer services, unafraid to try new things as we grow and change.
Resiliency: As we encounter challenges, we adapt, learn new ways of operating, and continue to lead with excellence.
Love for Montana: We embody our state’s ethos of adventure, independence, and authenticity as we serve as its most enthusiastic ambassadors.